The iconic fast food chain is taking steps to ease the financial burden on its customers.
In recent years, the cost of living has surged, making it increasingly difficult for consumers to stretch their budgets. Data from the consumer price index indicates that inflation has significantly impacted purchasing power, with a dollar today only equating to about 73% of its value in 2015. This trend is particularly noticeable in the food sector, especially at fast food establishments where prices have been a hot topic of discussion.
Historically, this fast food giant introduced its Dollar Menu in 2002, allowing customers to enjoy various items for just a dollar. However, as prices increased over the years, the menu evolved into the “Dollar Menu & More” in 2014. A recent viral image highlighted the shocking price of a Big Mac meal reaching $18, prompting further scrutiny. Earlier this year, the chain eliminated the Dollar Menu altogether, opting for a new McValue Menu instead.
In a bid to address these rising costs, the fast food chain is set to implement price reductions starting this month, with plans to continue these changes through the end of 2025. Here’s what we know about the upcoming adjustments.
When Will the Price Changes Take Effect?
Starting September 8, the fast food chain will introduce lower prices on select combo meals, now branded as “Extra Value Meals.” Reports indicate that prices will be slashed on eight of the most sought-after combo meals, including:
- Big Mac meal
- Chicken McNuggets meal
- McCrispy meal
- Quarter Pounder With Cheese meal
- Egg McMuffin meal
To promote these new price points, the restaurant will feature $5 Sausage Egg McMuffin meals and $8 Big Mac meals. Additionally, in November, they plan to offer Sausage, Egg and Cheese McGriddles for $5 and 10-piece Chicken McNuggets meals for $8.
How Long Will These Prices Remain in Effect?
The corporation has instructed its franchises to maintain these reduced prices at least until the start of the new year. The variation in pricing across different locations is largely due to individual franchisees setting their own rates. To ensure consistency and affordability, the corporation has pledged to support any franchise that experiences financial losses due to the price cuts. This initiative aims to standardize discounts across all locations.
It remains to be seen whether these new pricing strategies will attract customers back to the chain or if they will seek more budget-friendly options elsewhere. With affordability being a pressing concern for many, it will be interesting to observe if other fast food brands will follow suit in response to these changes.